Скачать или смотреть The Secret to Lenovo's Marketing Success

Join host Ben Kaplan in the latest episode of TOP CMO as he delves into the captivating marketing transformation journey of ‪@Lenovo‬ with CMO Emily Ketchen.
Drawing on her extensive experience at tech powerhouses like Dell and HP, Emily intricately discusses the pivotal shift at Lenovo from a product-focused approach to one that is customer-centric and digitally-driven.

Explore the formidable challenges and innovative strategies behind this transformation, as Emily underscores the significance of leveraging customer insights and incorporating cutting-edge generative AI in marketing initiatives.

This episode offers invaluable insights for marketing enthusiasts keen on exploring new frontiers in the ever-evolving landscape of tech marketing.

#TOPCMO #Technology #AI #customerservice #Lenovo