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For this campaign, we headed into the outdoors at peak fall to create two short commercials and a collection of photos that show how Arcturus wool blankets are actually used. In the first spot, we followed a rugged man and woman as they took in the fall colors, wrapping up together in wool and slowing things down for a moment. The scenery did a lot of the heavy lifting, and the blankets felt right at home in it.

The second commercial leaned into a more solo and rugged feel, focusing on a man setting up camp and working the blanket into his own setup. Everything was shot with real fall color all around us, which made the experience even better. Our goal was to create outdoor brand content that feels honest and lived in, showing both the warmth and durability of Arcturus wool in the kind of environments it was made for.