Facebook Conversion API Setup | Facebook Server-Side Tracking | Improve Facebook Event Match Quality

Facebook conversion tracking is a powerful tool that allows advertisers to measure and track the effectiveness of their Facebook ad campaigns by monitoring specific actions taken by users after they interact with an ad. This tracking system helps businesses understand how their ads are performing and optimize their ad strategies to achieve their marketing objectives.

Facebook Server-Side Tracking, also known as Facebook Conversions API (CAPI), is a method of tracking and reporting events and conversions that occur on your website or application directly to Facebook's servers, rather than relying solely on client-side tracking (such as the Facebook Pixel on the user's browser).

Facebook Event Match Quality, also referred to as Event Match Quality (EMQ), is a metric used by Facebook to measure the accuracy and quality of the data it receives from advertisers' conversion events, both through the Facebook Pixel (client-side tracking) and the Facebook Conversions API (server-side tracking).


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