How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement

Описание к видео How to Stop Keyword and Product Targeting Overlap for the Same Amazon PPC Placement

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In this video, Tarik Berrada Hmima from M19 shares tips on how to master ad placements on Amazon. The reason why this topic is important is that the location of the ads influence a lot how effectively ads work, what's the cost of the ads, and what is the conversion rate. For example, it's important to know how to work with keyword targeting and product targeting overlapping for the same Amazon PPC placement. Also, Tarik explains how to use the "adjust bids by placement" feature and what's the risk of misusing this opportunity.
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🔶 Questions answered in the video:

➤ 00:00 Amazon PPC ad placements
➤ 01:44 About M19 service
➤ 03:07 Targeting vs placements, product targeting, keyword targeting
➤ 06:11 Automatic PPC campaigns targeting
➤ 07:07 How Amazon is mixing placements independently from targeting
➤ 09:58 How to minimize the overlap of Amazon ads targeting and placements
➤ 13:07 Risks of miss using bid adjustments
➤ 16:02 How much is product and keyword targeting overlapping important for Amazon sellers?
➤ 17:14 Difference between top of search product page and product page ad placements
➤ 19:33 Adjust bids by placement feature - who is it for?
➤ 20:47 Contact Tarik and M19 service
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🔶 About TARIK BERRADA HMIMA

With experience in Adtech, Tarik has a track record of delivering complex data-based solutions. He has extensive technical experience in both startups and large companies. He’s passionate about using technology to solve challenging business problems, building world-class AI-based tools.
M19’s (formerly known as Adakazam) technology allows any player to advertise efficiently on the 3 key Amazon advertising solutions: Sponsored Products, Sponsored Brands and Product Display.

👉 Sign up for m19 here: https://oklik.co/m19
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🔶 Video host - LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
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#AmazonFBA #AmazonPPC #AmazonPPCplacement

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