Скачать или смотреть 5 Paths to Leveling Up Your Content Writing Career ✋

Content writers are facing a lot of pressure right now:

🟠 Competition with free AI-generated content
🟠 A saturated job market with many writers vying for limited positions
🟠 Fewer job openings due to increased reliance on AI and industry layoffs

While demand for content writing may decline, the need for content strategy is on the rise.

Companies need help shaping their content marketing strategies and achieving business goals.

1️⃣ Path 1: Master New Content Formats

Businesses are exploring new media channels like TikTok, podcasts, and videos.

This gives you an opportunity to step in as an expert and help clients build strategies for these new formats and channels.

✅ Study successful creators
✅ Build your own audience and brand
✅ Develop strategic skills to offer businesses seeking to enhance their content

2️⃣ Path 2: Focus on SEO

SEO is a critical component of content strategy.

But it’s also a much bigger strategy of its own.

Especially while SEO is in flux, now is a time to master SEO skills and focus on building comprehensive strategies for driving organic growth.

✅ Learn SEO principles and apply them to grow a website
✅ Conduct audits to identify problems and opportunities.
✅ Develop strategies to boost clients’ organic search traffic

3️⃣ Path 3: Content Operations

Understand the workflows and processes behind content creation.

With increasing complexity of content marketing, the actual steps, processes, people, and technology are also becoming more complex.

Stepping into operations can give you a front-row seat to shape the nuts and bolts, positioning you to make a leap into strategy.

✅ Learn how content moves from idea to publication
✅ Identify and improve process efficiencies
✅ Map out comprehensive content strategies for execution

4️⃣ Path 4: Reporting and Analysis

Data analysis is key to effective content marketing.

Being able to analyze and report on content marketing performance will give you key insights into how to craft and improve the content marketing strategy

✅ Master analytics and reporting tools
✅ Identify the most effective tactics
✅ Use insights to build data-driven strategies

5️⃣ Path 5: Jump into Strategic Work

Get hands-on experience building content marketing strategies from scratch.

Learn by doing.

Sit down with a real business and go through the workflow to research and build a strategy. Then use that as a springboard to land paying client work building strategy.

✅ Understand proven frameworks for content strategy
✅ Follow a step-by-step process to gain hands-on experience
✅ Build tangible deliverables to showcase your expertise

The first 4 paths help you develop skills for strategic roles. But they don’t get you all the way there.

They don’t connect the dots into a cohesive workflow, process, and deliverable that you can actually sell to clients.

Path 5 is focused on that experiential learning—doing the work.

That’s why I built The Six Figure Strategist:

✅ Create SEO content strategies from scratch
✅ Learn the step-by-step workflow to build client-ready deliverables
✅ Gain hands-on experience with real-world practice clients

Ready to level up? bit.ly/sfsforever