The Lighthouse Talks: Make your market entry right! (Part II)

In continuation to Part I of "Make Your Market Entry Right" , The Lighthouse 2.0 brings to you Part II: "Localization Strategy"

The next step after “Know Your Market”, is to consider the best localization strategy.

Localization strategy in India typically refers to the process of adapting products, services, or content to meet the linguistic, cultural, and regulatory requirements of the Indian market.

Watch our next episode, where our senior professional: Dipali Joshi, shares tips of what steps can be taken into consideration when planning the localization in a phased manner, with Anushrii Bathla Oza posing an interesting perspectives to this strategy.

For further information Dipali Joshi can be contacted per e-mail or phone (+91 020 6625 7100)