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The Seller’s Edge Podcast Episode: Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford

Are you an Amazon brand owner or e-commerce seller struggling to convert your website visitors into loyal customers? In this episode of *The Seller's Edge*, we dive into proven website optimization strategies with Matthew Stafford, Managing Partner at Build Grow Scale, a leading e-commerce conversion optimization firm. Matthew brings over 27 years of hands-on experience helping online brands simplify their websites, eliminate friction, and unlock millions in revenue growth.

Throughout the conversation, Matthew shares expert insights tailored specifically for Amazon sellers and direct-to-consumer brands looking to boost sales beyond their Amazon listings. Learn why **simplicity scales and chaos fails**, how to leverage **post-purchase customer feedback to fix pain points**, and why **limiting product choices can actually increase conversions**. Discover how AI tools that integrate GA4 and Shopify data are transforming website optimization for e-commerce and why showcasing authentic reviews — including 2-star ones with thoughtful responses — builds trust that converts.

This episode covers essential topics like:
Why FAQs may indicate deeper website problems
Balancing short-term sales boosts with long-term brand building
Effective popup timing and user-friendly CTAs
Using user testing to uncover surprising site blockers
Form optimization tricks to reduce cart abandonment
The paradox of choice and SKU rationalization
Best practices for A/B testing with meaningful impact

Whether you are just starting to build your e-commerce website or looking to improve the ROI of your existing DTC channels, Matthew’s actionable tips will help you drive more revenue and build lasting customer trust.

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Why Watch and Subscribe?
If you're an Amazon seller ready to optimize your website for maximum conversions, this episode delivers expert strategies proven to work for high-revenue brands. Stay tuned to learn how to make the online shopping experience frictionless, trustworthy, and compelling — getting more visitors to complete purchases consistently.

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👤 ABOUT MATTHEW STAFFORD & BUILD GROW SCALE:

Build Grow Scale specializes in helping e-commerce businesses increase their revenue, profit, and growth. They offer a proprietary "Revenue Optimization™" system through two main services: a "Done For You" service where their experts handle execution, and a "Mentorship" program with educational courses and workshops. The company claims to have helped generate over $400 million in e-commerce sales and works with businesses of all sizes and on various platforms. They provide free strategy sessions with trained specialists to diagnose business problems.

Visit the Build Grow Scale website: https://buildgrowscale.com/

🕒 TIMESTAMPS:

[00:00] Matthew Stafford from Build Grow Scale
[00:44] Common Issues with D2C Websites
[02:28] Recent Shifts In Website Optimization
[03:59] Short Term Boosts Vs. Long Term Brand Building
[06:01] Unconventional Strategies
[08:32] Avoid “Banner Blindness”
[09:42] Using Website Pop-Ups
[11:03] Ways To Identify Issues with UX
[12:58] Surprising Feedback From Users
[14:44] Most Effective Use of CTAs
[18:16] Building Trust With A Website
[20:04] Content Optimization
[21:25] Search Terms Vs. Keyword Implementation
[22:22] Strategies To Reduce Cart Abandonment
[24:33] Limit Product Offerings
[26:10] A/B Testing Pages
[28:14] The One Thing Sellers Should Focus On
[29:27] Recap and Closing Remarks

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