Will Ahmed (Whoop): How I Grew a Multi-Billion Dollar Company From Nothing (E001)

In this introductory episode, I had the pleasure of conversing with Will Ahmed, the CEO of health & fitness monitoring brand ‘WHOOP’. The Whoop strap, renowned for its technology in analysing core health metrics, has become a mainstay in an athletes’ recovery regime owing to its actionable and personalised insights on performance enhancement.

00:00 Introduction
00:45 Will’s background and early fascination with optimising health
04:15 University distractions and finding an interest in measuring performance
05:15 Recovery being equally as important as exercise
06:13 Whoop’s beginnings and the on-going development of measuring health metrics
8:54 Whoop’s early clientele and growing the company
11:37 The evolution of health monitoring hardware
14:11 How Whoop creates personalised coaching with actionable feedback
14:57 Whoop’s influence on Mike’s training and lifestyle
17:24 COVID19 and being asymptomatic; Whoop data can save lives
19:37 Tracking calories and measuring movement during resistance training
22:10 The reason Whoop doesn’t measure step counts
24:21 Daily meditation for stress management
26:34 The stages of sleep and the importance of measuring sleep
28:19 Weighlifters must track slow wave sleep
30:00 Increasing REM sleep to feel calmer
31:48 Whoop being valued as a multi-billion company
34:35 The Dopamine system
37:07 Creating a happy workplace and increasing team motivation
42:40 Financial close calls; facing difficult periods and overcoming failure and rejection
46:40 The sacrifices when starting a company (social life, relationships)
49:25 Balancing work and personal life
54:34 Advice to aspiring entrepreneurs
1:00:11 Why should you invest in Whoop?
1:01:44 Ending

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