Tik Tok Case Study | How Tik Tok Became The Number One Social Media App | Simplebooks

Tik Tok Case Study | How Tik Tok Became The Number One Social Media App | Simplebooks

Is TikTok redefining the digital world? 🤔

A Chinese origin App that started as ‘Musical.ly is now the fastest growing social media network. Tiktok has changed the way users consume content, especially by giving Gen Z a platform to be themselves. It hooks its audience through short videos that are humorous and entertaining.

Did you also know that its unique algorithm puts content above all else? So, you don’t have to spend time building a large following base like most social media platforms.

TikTok’s success has attracted a lot of attention from major brands, forcing brands to get on the platform. In this video, we’ll take you through TikTok's origin story, how it became so popular, and what we can expect from them in the future.

Click the video down below to learn more! 🥳

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0:00 intro
3:22 the news app
5:54 Chinese version of tik tok
6:58 marketing plan
12:54 tik tok app
16:43 threats for tik tok
18:42 tik tok money
19:43 future of tik tok

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