How Optimising B2B Sales Solutions Can Help Your Business Survive The Pandemic 💻

How Optimising B2B Sales Solutions Can Help Your Business Survive The Pandemic 💻

https://taylorwells.com.au/b2b-sales-...
https://taylorwells.com.au/b2b-sales-...

Taylor Wells builds leading pricing teams and helps you implement profit-generating strategies for your business.

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As a direct result of the pandemic, Australian businesses have seen their turnover plummet by an average of 66% and volume decrease by 64%. And, even though the economy picked up in the first half of the year, progress was stunted yet again, by the onset of new lockdown restrictions.

The first:

1. Redefine your online marketing approach. Try diversifying your SEO and consider moving spend away from traditional ads toward content creation and social media in order to connect with customers that value what you have to offer.

2. Check-in and communicate with your customers much more than you think you should. Customers like more communication when times get tough. They want you to share your insights on changing markets. Regular communication on trending topics shows customers that you care about them. You’ll also gain incredibly valuable insights from them too- such as which customer groups are still able and willing to spend and which aren’t.

3. Offer the right customers different payment options if this is a feasible and safe option for your business and cashflow.

4. Re-build your pricing structure and remove margin eroding pricing methods that are no longer serving you or your customer base. .. Consider a full review of your costs and prices - get the expertise of accountants to review your costs and pricing expertise to update pricing by focusing primarily on the market.

5. Finally, expand your channels to market. If you haven’t already, now is the time to build, strengthen and refine your e-commerce and social media platforms. The more visible you are online, the more you can position yourself as a leader in the digital age of B2B selling.

When times are unstable, your business needs to act. Stagnating and waiting for disruptions to be over is futile and won’t bring any growth to your company. There’s always room to redesign your strategies and try a new direction. Doing business in tough times is all the more reason to change how you sell, price and market.

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For more information please contact us.
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