Скачать или смотреть How Chery Outsmarted the EU Tariffs: The Bold Spanish Strategy Behind EV China

While the EU raises tariffs on Chinese EVs and most brands scramble for market access, Chery takes a completely different path—reviving Spain’s legendary Ebro brand and building "Made in Spain" Chinese cars. But why Spain? And what’s the real strategy behind this bold move? Let’s find out in Madrid.

👇 TIMESTAMPS:

0:00 – Chery's Bold Move: From China to Spain
Chery skips the tariff game, revives the abandoned Nissan plant in Barcelona, and brings back the iconic Ebro brand to launch Chinese EVs under a Spanish badge.

0:25 – Inside a Madrid Dealership: Omoda & Jaecoo Rise
We visit Chery’s local partner Gamboa and learn which models are selling best—and why Ebro isn't on display here yet.

1:36 – Why Spain Welcomes New Brands
Spain has no dominant local automaker, and consumers are open to new players—especially if the cars look good and are priced right.

2:03 – Betting on Hybrids, Not Just EVs
With only 5.6% of the market being fully electric, hybrids dominate in Spain. Chery’s mixed strategy targets this gap.

2:29 – Strategic Partnerships & Fast-Track Production
Thanks to Spain's subsidies and EU recovery funds, Chery restarted production in just 3 years—cutting 60% off the cost of building a new factory.

3:12 – Spain: Europe’s Secret Auto Powerhouse
As the 2nd-largest car producer in Europe, Spain offers mature infrastructure and underused capacity—perfect for Chery’s expansion.

3:48 – From Unknown to Unmissable
Just a year ago, locals asked "Who is Chery?" Now, Ebro is back, jobs are created, and Spain-made Chinese hybrids are ready to conquer Europe.

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