Скачать или смотреть How Good Design Can Save The Planet | Jesse Leeworthy

Jesse Leeworthy is the co-founder and designer behind Memo Bottle. The globally acclaimed, flat reusable bottle that reimagined hydration through minimalist design. With a background in product design engineering, Jesse turned a simple frustration into an award-winning sustainable brand stocked in leading galleries and stores worldwide. In this episode, he shares how Memo Bottle grew from a Kickstarter idea into a cultural icon, and the lessons on design, sustainability, and storytelling that shaped its journey.

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00:00 Designing the First Memo Bottle
04:01 From Sketch to Kickstarter
08:31 The Chaos in Taiwan
13:01 When Everything Almost Fell Apart
18:31 The Campaign That Changed Everything
23:01 Dealing with Backlash and Burnout
28:31 Design as a Trojan Horse for Change
34:01 Building Emotional Brands
40:01 The Art of Authenticity
46:01 Customer Experience and Packaging
55:01 Founder Content & Connection
1:06:01 Sustainability, Design, and Legacy

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