Скачать или смотреть Inside Westwing’s Turnaround: The Hard Decisions That Changed Everything

Westwing’s transformation story is one of the most honest turnaround conversations in European retail right now.

In this OFFBounds episode, Paula Macaggi sits down in Munich with Andreas Hoerning, CEO of Westwing, to unpack how the company navigated a major business reset. From moving away from the flash sales model and rebuilding its core technology infrastructure, to premiumizing the assortment, opening physical stores, and becoming a profitable, cash-positive company again, Andreas shares what it really takes to lead through change.

They explore how Westwing evolved from a digital-first “shoppable magazine” into what Andreas calls a “Beautiful Living Company,” serving design lovers across 22 European markets. The conversation dives into the balance between data and intuition, creativity and operational discipline, and why leadership during transformation is as much about culture and communication as it is about strategy.

You’ll also hear how Westwing is blending online and offline experiences, what the brand is learning from physical retail, how AI could shape the future of home and living commerce, and what Andreas sees ahead for Westwing’s next growth phase and ambition to become Europe’s leading design super brand.

If you are interested in retail transformation, brand building, leadership, omnichannel strategy, and scaling sustainable profitability, this episode offers practical insights and real-world lessons.

Chapters you’ll hear in this episode:
• Westwing’s origin story and evolution
• From flash sales to a premium design-led brand
• Turning around profitability and becoming cash positive
• Leadership during crisis and transformation
• Balancing creativity, data, and gut instinct
• Opening physical stores as a digital-first brand
• The role of AI and future retail experiences
• Westwing’s growth plans and vision for the future