Скачать или смотреть Inside Roc Nation: Digital Strategy, Branding & Culture w/ Joidon Jennings

In episode 289, we sit down with Joidon Jennings, Senior Manager of Digital Marketing & Strategy at Roc Nation, to unpack her journey from Alabama State to the NFL and now one of the biggest entertainment brands in the world. We talk HBCU creativity, NFL fan culture, digital strategy shifts, and the evolution of sports + entertainment. Joidon shares powerful insights for young women in sports, her proudest career moment, and what dream project she’s chasing next.


Joidon shares behind-the-scenes insight into Roc Nation’s digital ecosystem — from crafting viral moments and managing brand narratives to adapting to emerging platforms and short-form content. She also breaks down her career journey, lessons learned navigating the industry, and advice for creatives, marketers, and entrepreneurs looking to break into digital marketing, sports, music, and entertainment.

Whether you’re a marketer, creative, sports fan, entrepreneur, or simply curious about how major brands operate behind the scenes, this episode delivers real insight and actionable game.

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