Скачать или смотреть How To Avoid Tokenism: Meaningful Marketing Through Diversity & Inclusion

Whether you're a small business or large organization, learn how active engagement and mutual support of Black, Indigenous, and People of Colour (BIPOC) can help diversify and expand your consumer base. Instead of relying on superficial and performative acts - apply inclusive efforts that will help grow your business or brand.

Presented by Judy Milay, activist, advocate for inclusivity in the outdoor industry, and founder of @ColourTheTrails, a community group for BIPOC and allies interested in outdoor activities.

Judy will share her experiences with building a business that currently works with other businesses to bridge the diversity gap, understand how to establish trusted, safe spaces, all while helping people discover the great outdoors and creating a community of over 11k followers. Learn tips and examples used in the outdoor industry that can apply to any business.

This virtual presentation is the Live & Online version of Toronto Public Library's Small Business programming, supported by Shopify. October is Small Business Month! Visit our website for additional programs.