Скачать или смотреть The Company That Invented Digital Photography Went Bankrupt Because of It

In 1975, a young Kodak engineer named Steven Sasson built the very first digital camera. But when he showed it to executives, they couldn't see past their own multi-billion dollar film business. They saw digital as a threat, not the future, and made a fateful decision: to shelve the invention that would eventually make them obsolete.

This is the story of how corporate short-sightedness and the "Kodak Moment" became a cautionary tale for the entire business world. While Kodak clung to its film monopoly, rivals like Fujifilm, Canon, and Nikon embraced the digital revolution. By the time Kodak tried to catch up, it was too late, leading to the bankruptcy of an American icon in 2012. Discover how the company that invented the future was too afraid to build it.

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