Скачать или смотреть Marketing in 2026: How to Grow Your Christmas Light Business

🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄

Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget.

💰 MARKETING BUDGET = 10% OF REVENUE:

$50K business = $5K marketing
$100K business = $10K marketing
$250K business = $25K marketing
$500K business = $50K marketing
🔥 WHAT'S WORKING:
✅ Yard Signs - Still #1 ROI ($3-4 each, 1,000 signs = $100K revenue)
✅ Facebook Ads - $50-200/day depending on size
✅ Google My Business - Free traffic, post 3x/week
✅ Google Ads - $30-200/day, scales with growth
✅ Past Customers - Easiest money (Christmas cards in July)
✅ Cold Calling - 20-30 calls/day to businesses

❌ WHAT'S DEAD:
❌ Waiting until September (start July/August)
❌ Only ONE marketing channel
❌ Not answering your phone
❌ Inconsistent marketing
❌ Competing on price

📅 TIMELINE:

Jan-Mar: Plan and prepare
Apr-Jun: Start outreach, test ads
Jul-Aug: Full marketing push
Sep-Nov: Maximum spend, close deals
💪 THE TRUTH: $50K installers spend $5K on marketing. $500K installers spend $50K. You can't grow without investing in marketing.

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