Скачать или смотреть Predictable Revenue Book Summary | How Salesforce Added $100M with Cold Calling 2.0 | Book By Book

Want to build a scalable sales machine like Salesforce? 🚀

This video breaks down the key insights from Predictable Revenue by Aaron Ross & Marylou Tyler — the book that transformed B2B sales and became the playbook for SaaS growth.

You’ll learn:
✅ Why the old sales model is broken
✅ How Cold Calling 2.0 replaced traditional cold calls
✅ The power of sales role specialization (MRR → SDR → AE → CSM)
✅ How to build a predictable pipeline with metrics-driven processes
✅ Why customer success is the secret weapon for growth

Key Takeaways:

Outbound sales isn’t about cold calls anymore — it’s targeted, email-driven, and referral-based.

Specialization creates efficiency and focus.

Predictable revenue comes from process, not personality.

Sales, marketing, and customer success must align for long-term growth.

If you’re in sales, SaaS, or B2B marketing, this summary will show you how to turn your business into a predictable revenue engine.

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