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Discover why the Adventure Travel Trade Association chose Asheville, North Carolina, as the host city for its 2024 AdventureELEVATE North America conference. In this video, Russell Walters, ATTA’s Regional Director for North America, shares why Asheville’s thriving outdoor industry, Blue Ridge Mountain setting, and walkable downtown made it the perfect fit adventure tourism planners.

From kayaking with local outfitters to tapping into outdoor manufacturing expertise for educational sessions, Asheville offered the ideal backdrop for connection and exploration. Hear why this Southeast destination is capturing the attention of planners looking for natural beauty and industry depth.

Learn more at https://www.exploreasheville.com/meet...