Скачать или смотреть The Software Subscription Reality Check Every Creator Needs to Know

YouTube Description

Why your favorite creator tools just got more expensive (and why it’s not a conspiracy). In this video I explain the real cost drivers behind recent price hikes—from server refreshes and energy to tariffs and global currency swings—and why many companies (ConvertKit, photo storage, and countless app makers running on AWS/Azure/GCP) are passing those costs through. This isn’t political; it’s the math of infrastructure and shrinking user bases. I’ll also share my take on when to switch tools vs. when to stay put.

What’s inside

The chain reaction: hardware → electricity → cloud → your subscription

Tariffs & supply-chain friction that hit components (boards, drives, processors)

Why prices rarely fall back down even if input costs ease

The user-base effect: fewer subscribers = higher ARPU to keep the lights on

A practical stance for creators and small businesses: stability over churn

Key takeaways

Expect more across-the-board increases in the next cycles of renewals.

If a tool is central to your workflow and saves time, factor the new price and move forward.

If it’s not mission-critical, audit, consolidate, and consider annual plans or alternatives.

Keep emotions out of it; look at the unit economics for your business.

Chapters
00:00—This isn’t political; it’s reality
00:13—The price-hike email that kicked this off (ConvertKit example)
00:45—It’s not just one company
01:10—Creators are small businesses (costs hit us too)
01:25—Servers, hardware, and rising electricity
01:45—Cloud realities: AWS / Azure / GCP under the hood
02:25—Tariffs + supply chain = pricier parts
02:55—Currency volatility & global ripple effects
03:20—The user-base squeeze and ARPU math
03:50—Why prices rarely come back down
04:20—Switch vs. stay: my call and next steps

References mentioned

Cloud infrastructure costs (AWS/Azure/GCP), energy pricing trends, component tariffs, and currency volatility.

https://learn.g2.com/effects-of-us-ta....

https://www.iinfotanks.com/the-hidden....

https://www.matrixintegration.com/in-....

https://www.techrepublic.com/article/....

https://www.diplomacy.edu/blog/algori....

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