How Airline Ticket Pricing Works

Many of us have spent time trying to work out the best strategies for buying airline tickets. Choosing off-peak dates, searching for flexible destinations, including stopovers, can all help. But to really understand ticket pricing, it pays to look at it from the airline’s point of view. How do they determine price, and what are the factors for changing the price?

The short answer is simply that airlines will mostly set prices to maximize revenues. But going deeper, how does this work? This video takes a look at these complex and largely hidden pricing strategies.

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