How Dead Head Chef Mason Hereford Curated the Grateful Dead x Huckberry Collection

https://bit.ly/45m80zT: Shop Our Grateful Dead x Huckberry Collection

If a band's status is measured by its fanbase, then the Grateful Dead could not be more legendary. Dead Heads are iconic in their own right, so for our Grateful Dead collaboration, we're thinking like fans. Kitted out with cult-favorite artwork and chain-stitched renditions of our bestselling gear, this lineup is designed to feel as special as that bootleg tee your dad got in the parking lot on the '83 tour. Mason Hereford, renowned chef and our resident Dead Head, co-designed the collection—drawing inspiration from his vintage collection and giving each piece the touch of a true fan.

So we jumped on the bus and headed down to New Orleans to hang out with our buddy and the biggest Dead Head we know. He showed off his massive collection of vintage Dead gear and uncovered every surprising detail that went into co-designing this collection.

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