Скачать или смотреть Five-Star Customer Service for Referring Doctors - Oct 25, 2025

When it comes to specialty practice success, the real “primary customer” isn’t the patient—it’s the referring doctor. Patients are of course treated like VIPs, but general practitioners are the ones who make or break referral-driven growth. That means practices need a true five-star customer service program for their GPs. This includes smiling, eye contact, compliments, listening without interruption, and sharing quick case examples that demonstrate excellence. It also means knowing details about each referring doctor and acknowledging their importance, much like high-end hotels do with returning guests. Additionally, complimenting the GP to patients ensures the message gets back to them. Front desk staff should also be trained to apply these same principles with referring offices. Treating referring doctors as the true primary customer with consistent, intentional customer service builds loyalty and drives more referrals year after year.