E40: The Secret to Charging More

How to raise your prices at the right time, in the right way, for the right reasons, and as high as possible. You got this.

Resources:
Create a free student account and start learning from The Millionaire Hairstylist: www.MillionaireHairstylistPodcast.com
E32: How to Stand Out Through Personal Branding | Farhana Premji, Owner of Beige Label Salon: https://www.podpage.com/the-millionai...
E39: How to Become a Celebrity Hairstylist: https://www.podpage.com/the-millionai...

Show Notes:
[0:00] Introduction
[0:20] Today’s topic: How to Become a Millionaire Hairstylist PT. 2
[1:10] Question: What did Cash discover about his
[1:15] If you missed PT. 1 Listen HERE
[1:35] Three actions to implement right now!
[3:25] “Never judge the market's ability to afford something based on your ability to afford something.”
[5:00] Understanding the psychology of supply and demand in hairstyling
[9:20] The NES framework
[14:00] Step 1
[16:55] Step 2
[20:00] Real-life examples of authority building in the industry
[25:20] The Beige Label
[30:00] How to answer the question: “What do you do?”
[31:30] “If you love what you do, then there's a way to articulate the authority that you've built and what you do in a way that you've built it.”
[35:45] Recap of the NES framework for raising prices

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