Femme Fatale - The Story of the Dodge La Femme

Hello all! :D

In this week's video, we'll be glancing over the short-lived history of the Dodge La Femme, the Chrysler Group's attempt at building a family sedan aimed specifically at the female driver. However, pink paintjobs and women's handbags weren't enough to win over the discerning customer, and revealed a significant flaw in the potential for selling cars to just one gender.

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References:
Timeline (and their respective sources)
Wikipedia (and its respective references)