Скачать или смотреть COO Forum Workshop: The Strategy of Spectacle: Maximizing ROI for Live Events

The Strategy of Spectacle: Maximizing ROI for Live Events
COO Forum Presenter Series
Learn more at: www.cooforum.net

Live events are becoming more expensive—and more scrutinized—than ever. For operations leaders, the challenge is no longer just execution, but justification: how to clearly define value, control costs, and ensure events drive measurable impact for the organization.

In this COO Forum Presenter Series session, Darrell Henry explores how leaders can take a more strategic approach to live events, moving beyond logistics to focus on return on investment. The conversation examines how to assess true value, make smarter budgeting decisions, structure internal teams effectively, and design programs that deliver meaningful outcomes.

This session is designed for COOs and operations executives responsible for balancing experience, cost, and results in an increasingly complex live-events landscape.

What You’ll Learn in This Session:
• How to think about live events through an ROI lens
• Ways to quantify the value events bring to the organization
• Budgeting considerations in an environment of rising event costs
• How team structure impacts execution and outcomes
• Strategies for improving program delivery and effectiveness

This session is ideal for:
• COOs and operations executives overseeing live events or experiences
• Leaders responsible for budgeting, planning, or evaluating events
• Organizations investing in conferences, summits, or experiential programs
• Executives seeking clearer accountability and outcomes from event spend

Keywords
COO Forum, COO, operations executives, operations leadership, live events, event strategy, event ROI, experiential marketing, event budgeting, program delivery, operational planning, executive decision-making

About Us
We bring COOs and operations executives together to solve complex problems—supported by peer learning, practical tools, and shared experience. Our focus is on the real-world pressure points where strategy, execution, and organizational behavior collide.

More resources for operations executives: www.cooforum.net