Feruza Ahrarova, an Uzbek designer and keeper of ikats traditions

Описание к видео Feruza Ahrarova, an Uzbek designer and keeper of ikats traditions

IG @feruza_ikat

Meet Feruza Ahrarova, the owner of Feruza Ahrarova Fashion House in Bukhara, Uzbekistan. She designs apparel from Ferghana ikat and combines modern style with traditions. She works with natural hand-woven fabrics and offers ready-to-wear items as well as made-to-order service for a more individual experience.
The Ready4Trade project supported Feruza to learn digital marketing and e-commerce techniques.

Feruza Ahrarova is one of over 200 small businesses and artisans in Central Asia supported by the EU-funded #Ready4Trade project.

© ️ITC #Ready4Trade Central Asia / Feruza Ahrarova
Video: @mmisle

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