(18E) Analysis of Likert Data

In this video we will learn what the definition of a Likert item is, how to differentiate between a Likert item and a Likert scale, and how the analysis differs between Likert items and Likert scales. Specifically, we look at the five defining characteristics of a Likert item, how to construct a Likert scale from a set of Likert items, and whether it is appropriate to analyze a Likert data as ordinal categorical data or continuous interval.

0:00 Introduction
1:15 Learning Objectives
1:40 History of Likert Items
2:55 Characteristics of Likert Items
5:30 Examples of Likert Items
10:07 What is a Likert Scale?
11:15 Example of Likert Scale
13:29 How to Analyze Likert Data