Скачать или смотреть Driving Product Success: Customer Engagement & Hybrid Product Teams

Are enterprise products evolving beyond traditional engagement strategies? As product leaders, managing relationships with both users and buyers presents unique challenges—especially when their priorities don’t always align. In this TPG Live roundtable, we’ll explore how to effectively bridge this gap by delivering value across the entire customer ecosystem.

At the same time, managing teams in hybrid work settings introduces its own complexities. We’ll dive into strategies for maintaining alignment, communication, and stakeholder trust in distributed environments. Learn how to balance team autonomy with accountability, foster collaboration, and keep everyone focused on a shared product vision—regardless of location.

How can product leaders address these dual challenges and create sustainable success for both customers and teams?

This live session will feature expert advice and actionable strategies to enhance both customer engagement and team performance. Whether you're leading an enterprise product or navigating the dynamics of hybrid work, you'll leave with new tools and insights to elevate your impact. Join us, ask your questions, and engage in the conversation!

Highlights: 📣
• Customer Engagement: Bridging the Gap Between Users and Buyers in Enterprise Products
• Hybrid Product Management: Overcoming the Challenges of Mixed Work Environments

✨ Want to support TPG Live and other great content on The Product Way! Join us on Patreon to unlock perks and help grow this community:   / theproductway  

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🕒 Timestamps
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[00:00:00] Introduction & Meet the Roundtable
[00:04:46] QOTS: What’s the most used tool in your PM toolkit?
[00:11:25] Topic: Customer Engagement: Bridging the Gap Between Users and Buyers in Enterprise Products
[00:52:04] Trivia Question: "The role of Product Manager …?"
[00:52:41] Topic: Hybrid Product Management: Overcoming the Challenges of Mixed Work Environments
[01:30:10] Trivia Answer (and debate)
[01:34:54] Final Comments from the Roundtable

Audience Highlights:
[01:23:33] (Nick) On the value of 1:1 non-work connecting in remote/hybrid environments. Et. Al.
[01:23:33] (LinkedIn User) On the value of picking up the phone.


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📹 On-Camera Roundtable
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Jeremy Horn [aka The Product Guy]: Founder & Organizer, The Product Group   / corrin  
Drew Falkman: Moves the Needle, Principal   / drewfalkman  
Kelvin Wilson: Kreative Waves Consulting Limited, Technical Operations Manager   / kelvnwilsn  
Jordan Bergtraum: Automated Decision, Product Consultant   / jordanbergtraum  


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🌐 Join our Community
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LinkedIn:   / the-product-group-global-  
Meetup: https://meetup.com/pro/TheProductGroup
Mentorship: https://TheProductMentor.com
Slack: https://slack.theproductgroup.org


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🤝 Sponsors & Partners
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The Product Group https://meetup.com/pro/TheProductGroup

For business inquiries please contact [email protected]

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📚 Resources & Links
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Recommended Reading: https://kit.co/TheProductGuy/books
TPG Spotlights: https://kit.co/TheProductGuy/tpg-spot...
Studio Equipment: https://kit.co/TheProductGuy/studio-e...

Also Mentioned...
NotebookLM by Google
🛠 Mentioned by Drew as a favorite AI-powered tool for product research and insights
👉 https://notebooklm.google
Stella – Automated User Interviews Platform
🤖 Mentioned by Drew for automating UX research
👉 https://www.strella.io/
Lovable – No-Code AI App Builder
💡 Discussed as a product that came up in both this and a previous show
👉 https://lovable.dev/
On Product Advisory Boards: Why, What and How (The Product Mentor)
🎥 Referenced by Jeremy regarding Jordan's past talk
👉    • On Product Advisory Boards  


#productmanagement #prodmgmt #tpglive