Скачать или смотреть Joe Pine - The Experience Economy is All About Time Well-Spent - S5E6 - Voices of CX Podcast

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial startups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In December 2019 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money, featuring an all-new preview to their best-selling 1999 book, The Experience Economy: Work is Theatre and Every Business is a Stage. The book demonstrates how goods and services are no longer enough; what companies must offer today are experiences — memorable events that engage each customer in an inherently personal way. It further shows that in today's Experience Economy, companies now compete against the world for the time, attention and money of individual customers.

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📚Buy The Experience Economy (Updated) and other books by Pine and Gilmore https://strategichorizons.com/books-a...

👀 Transcript of the conversation with Joe Pine
https://bit.ly/2ThHOnx
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Mary Drumond
Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.

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About Worthix
Worthix was born in the Experience Era where customers are the backbone, and customer-centricity is the soul of every company.
Innovation is at our core, and we believe in welding technology to bring companies and customers together.
Our purpose is to use cutting edge mathematical moderls and Artificial Intelligence to extract actionable, relevant, and easy-to-understand insight straight from your customers’ minds.
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