Marketing Trends - What's Working & What's Not for 2025

Current trends in online business coaching @ 0:01

Sarah explores the latest developments in the online coaching industry, highlighting the challenges faced by larger coaching businesses. She explains how smaller, personalised one-on-one and small group coaching setups have proven more resilient, thanks to stronger foundations and a client-centred approach.

Importance of resilience and adaptability @ 1:29

Building inner resilience and adaptability is key to navigating business challenges. Sarah shares actionable insights on how to pivot your business model, diversify income streams, and bounce back from setbacks without losing momentum.

Shift towards lower-priced offers @ 11:05

Sarah discusses the rising popularity of affordable “micro” offers and courses, which serve as an accessible entry point for new clients. She explains how these smaller offerings can build trust and lead to more substantial investments in the long term.

Importance of trust and transparency @ 19:02

The coaching industry has seen a decline in trust due to unmet expectations with high-ticket offers. Sarah stresses the importance of transparency, honesty, and consistently delivering value to rebuild client confidence.

Evolving marketing and sales tactics @ 22:16

There’s a noticeable shift away from aggressive “bro marketing” methods. Sarah highlights the growing preference for relationship-focused marketing strategies and more personalised, accessible coaching experiences.

Advice for business owners @ 30:17

In her closing remarks, Sarah encourages business owners to prioritise mindset shifts, stay true to their unique identity, and seek the right support. She also shares the importance of maintaining strong client retention strategies and continually improving, regardless of external market trends.

To create your micro-offer, see Simple Micro Method here:
https://bit.ly/SimpleMicroMethod

To see the ways you can work with me this year, go here:
https://thesarahleather.com/work-with...