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By Charles Lee Mathews. In the #ReadersChoice for February 2025, there are two wins for TBWA\ Hunt Lascaris, thanks to the laugh-out-loud ads for Windhoek Dry and City Lodge, while Retroviral continues to shine, this time for AutoTrader.

Our #ReadersChoice panellists and their choices this month are:

• Tumi Rabanye, Leagas Delaney South Africa managing partner — strategy: AutoTrader’s #DoItBig with AutoTrader in 2025!
• Moemise Kekana, Joe Public creative director — Windhoek’s Dry Jan: Hiding Temptation
• Gareth McPherson, Wonder CEO — City Lodge’s Save Our Stay (SOS)'s Panic Button

For more, go to the latest weekly MarkLives newsletter on Thursday, 27 February 2025:

https://www.marklives.com/newsletter/...



CREDITS

Client: Heineken Beverages
Brand: Windhoek Beer
Senior brand manager: Bontu Mulaudzi
Brand manager: Corinne Anderson

Agency: TBWA\ Hunt Lascaris
Chief creative officer: Carl Willoughby
Executive creative director: Steph van Niekerk
Creative directors: Greig Watt, Brendan Jack
Copywriter: Brendan Jack
Art director: Greig Watt, Byron Fraser
Account management: Debbie Laing, Ayanda Dlamini, Thibby Mohlomi, Khanyisa Malungana
Agency producer: Sandra Gomes
Social media manager: Tshegofatso Dlomo
Animation: Ryan Paikin

Film production: Giant Films
Director: Karien Cherry
Executive producer: Emma Lundy

Post production: Chocolate Tribe
Lead compositor: Johan Wentzel
Senior VFX producer Tracy-Lee Portnoi

Music & sound composition: Pressure Cooker Studios
Recording Studio: Sterling Sound

Sound engineer: Lourens van der Merwe


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