Light & Dwell: Defining Your Signature Style | The Interior Collective Podcast | S2 EP 4

It’s no secret that the interior design industry can seem really saturated. Between Pinterest, Instagram and other social media platforms, inspiration is everywhere, making it all the more challenging to identify an aesthetic that stands out from the rest. Today’s guests are Aymee and Molly, the dynamic duo behind Light & Dwell. They have truly mastered the art of distinguishing their brand and defining a signature style. Lately, I’ve seen them take their brand to new heights as they carry that signature style from physical spaces to digital platforms and beyond. In this episode, we’re getting a masterclass in leaning into a signature style as an interior designer and how to use that to differentiate yourself online.

In this episode, Aymee, Molly, and I discuss:

- How to work with a business partner
- Defining a corporate business structure with two lead designers
- How to define your signature style
- What influences design style evolutions
- How to intentionally elevate your brand over time
- How to evolve your style alongside your business
- How to navigate social media authentically
- The importance of a signature style when attracting clients
+ More!

Full Show Notes: https://www.idco.studio/post/defining...

Listen on Spotify: https://open.spotify.com/episode/75em...

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

Interior Design: Light & Dwell
Interiors Photography: Amy Bartlam

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