Скачать или смотреть Grow Your Commercial Book with a Target Market Analysis

Are you looking for more commercial clients to grow your book of business? The problem is many are struggling to find the correct client to target, connect, and convert. Discover how a target market analysis can help you take your commercial business to a new level.

One of the most underutilized tools to help agents grow their commercial book of business is completing a target market analysis on the industry you want to serve. At Insurance Centers of America, Inc. we teach our agents the importance of niche marketing in order for continued growth in their book of business. A target market analysis helps you identify a niche market which is key. So many agents start off by wanting to help everyone and anyone when it comes to selling commercial business, however, what they soon realize is that is a road that leads to burnout as you will not get the results you have in mind.

As an agent, you need to understand what the insured needed, what they didn't have, and how to solve their pain. Using a target market analysis will help you build a relationship with your target audience by helping you understand their pain points better.


#commercialinsurance #nichemaketing #sales #targetmarket #donaldmiller




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Insurance Professionals looking for Insurance Education courses:
ICA Insurance Education
https://icainsuranceeducation.com or call Jan at: 719-528-5400

Insurance Professionals looking to join an Insurance Network:
ICA Agency Alliance, Inc.
https://icaagencyalliance.com or call Blaine at: 719-435-0329

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Are you interested in joining one of the most extensive insurance groups in the nation? INSURANCE CENTERS OF AMERICA, INC. is advancing Insurance Professionals by helping them solve some of the most significant pain points within the insurance industry. ICA provides a multitude of assistance to Producers, starting with our proprietary Turnkey Lead Generation Program for commercial insurance. In addition to our lead generation program, we have access to most top national insurance carriers, beginner to advanced personal and commercial lines education, sales training, our in-house marketing department, support staffing if needed, very high commissions, and profit-sharing.

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You are watching “Advancing Insurance Professionals,” produced by Insurance Centers of America, Inc. - where you will learn how to build a Multi-Million Dollar Book of Business.


0:00 - Intro
1:05 - What is a target market analysis?
1:23 - Niche marketing will help ignite your book of business
3:25 - Why understand the pain points of your target market?
4:34 - Barb's take on why understanding the pain points of your target market is important.
5:46 - Continue to develop your skills with insurance education (www.icainsuranceeducation.com)
8:07 - Take your agency to the next level and grow your insurance agency