Ice Cube's BIG3 Basketball League Sells First Franchise For $10 Million

Welcome back to my channel. This story is penned by Preezy Brown in Vibe News. O'Shea Jackson Sr. (born June 15, 1969), better known as Ice Cube, is an American rapper, songwriter, actor, and film producer. His lyrics on N.W.A's 1988 album Straight Outta Compton contributed to gangsta rap's widespread popularity, and his political rap solo albums AmeriKKKa's Most Wanted (1990), Death Certificate (1991), and The Predator (1992) were all critically and commercially successful. He was inducted into the Rock and Roll Hall of Fame as a member of N.W.A in 2016. In 2017, he launched Big3, a 3-on-3 basketball league starring former NBA players. Ice Cube is a notable fan of the Las Vegas Raiders, originally supporting the team during their tenure in Los Angeles from 1982 to 1994. NWA's use Ice Cube is also a fan of the Los Angeles Dodgers of the MLB and has equally been a devout fan of the Los Angeles Lakers. Ice Cube’s BIG3 league has sold its first franchise in a whopping $10 million deal as the BIG3 continues its expansion plans.

On Friday (May 10, 2024), it was announced that a group led by investment firm DCB Sports has purchased a BIG3 franchise that will be based in Los Angeles, marking a watershed moment for the basketball league.

The eight-figure deal comes as the BIG3 looks to transition from a traveling model to one in which each team in the league is based in its home city, with its own home arena, a move which Cube believes will strengthen the league’s respective fanbases. We need to plant our roots in cities so we can be more than a rolling all-star game coming through," the Hip-Hop legend said in an interview. "It's really about growing the sport and the league."