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As a marketer, long tail keywords represent specific intentions, specific pain points, and specific desires of your target audience.

When we’re looking for our ideal long tail keywords, we’re looking for a few things:

1. At least 4 words. The longer, the more specific, the more you know, the better.

2. Describes a product feature. Modifier words that make the search for a product more specific. Words like “low top” “waterproof” or “all terrain” included in the phrase make the search more specific.

3. Describes a trait of the searcher. Modifier words that describe a condition or personal trait of the searcher make things even more specific. This includes phrases with words like “for women” “for flat feet” “for athlete’s foot.”

4. Low keyword difficulty (SEO metric) score.

Keep in mind that building up your SEO ranks is definitely a marathon and not a sprint. It is not something that can be fixed overnight. It takes a dedicated effort to implement these changes on all of the pages on your site. SEMrush is here to help you on your journey of adding the perfect long tail keywords for your marketing campaigns and making you more authoritative online.
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