Скачать или смотреть Nissan Hopes its New $16K Electric Sedan Will Save The Company

Nissan is facing serious overcapacity issues in its Chinese factories. Once a booming market for the Japanese automaker, China has become a major headache. The company built numerous production plants in anticipation of continued high demand, but now finds itself operating far below capacity. Sales have slumped dramatically, and Chinese consumers are increasingly rejecting Nissan vehicles. In response, Nissan has been forced to shut down three of its factories, a stark indicator of how far its fortunes have fallen.
The company is in a tough position: these underutilized factories are not only inefficient but also drag on profitability. With this backdrop, Nissan is desperately looking for a product that could revive its position in the market. One such hope lies in a new electric vehicle (EV), priced at just $16,000, that Nissan believes could restore some of its lost market share. Additionally, the company is considering exporting cars manufactured in China to other global markets, leveraging China's lower manufacturing costs.