Скачать или смотреть The Power of Omni-Channel Outbound and Product Data | GTM Crossroads #07

In this episode of GTM Crossroads, the hosts discuss their personal experiences with spring activities, transitioning into a reflection on their business performance in Q1 and strategies for Q2. They explore the importance of hiring, the shift towards API integration and first-party data, and the growing need for omni-channel marketing strategies.

The conversation also delves into transforming email marketing from a transactional approach to a more relational one, emphasizing the significance of customer experience and relationship building in today's business landscape.


Chapters:
Q1 Reflections and Q2 Priorities – 04:48
Hiring and Scaling at Octave – 06:58
Partner-Driven Growth and Focus at Intro CRM – 07:08
Sales Process Improvements and Moving Upmarket – 09:11
Using Product Data and Signals for Sales Assist – 11:37
The Rise of Omni-Channel Outbound – 15:08
Email as a Private Ad Network and Programmatic Strategy – 17:51
The Evolution of Messaging and Brand Experience – 23:51
Applying B2C Lessons to B2B GTM Strategy – 25:47
From Transactional Funnels to Continuous Relationships – 27:33


Mentions:
Derek Rahn –   / derekrahn  
Octave – https://www.octavehq.com
Intro CRM – https://www.introcrm.com


▶ https://revpartners.io/


▶ What is RevOps as a Service? https://revpartners.io/revops-as-a-se...

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▶ RevPartners on LinkedIn:


1) Company page:   / revpartners  


2) Founder & CEO Brendan Tolleson:   / brendan-tolleson-hubolutionary  


3) Co-Founder Matt Bolian:   / matthewbolian  


4) Chief Parody Officer & Mayor of HubSpot’s INBOUND conference Rob Jones:   / rob-jones-a9878bb1  


5) Host of the SprocketPod Cameron Collins:   / cjcollins0329  


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▶ Resources:


1) About RevPartners: https://revpartners.io/about-us


2) Learn RevOps: https://blog.revpartners.io/en/revops...


3) Careers: https://revpartners.io/careers


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2) LinkedIn:   / sprocketeer  

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1) TikTok:   / revpartners  

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