Скачать или смотреть WHY OVERPRICING YOUR HOME IN 2026 COULD COST YOU EVERYTHING | 3 Reasons Why & What to Do to Negate

Why “Testing the Market” Costs Sellers Money in 2026

1. Overpricing Kills Momentum in the First 30 Days
The first month your home is listed is when it gets the most attention—online views, showings, and serious buyer interest. That window matters.

When a home is priced too high from the start, buyers don’t “test it.” They skip it.

Instead of strong activity and leverage, sellers often see fewer showings, longer days on market, and a listing that quickly feels stale.

Momentum is everything—and once it’s gone, it’s hard to get back. Listen to my recent case study showcasing a property that I listed and put pending within 19 days on Longboat Key. A reasonable seller combined with great pricing and marketing can curate a beautiful scenario for all of the parties. The Sellers feel like they won and the buyers feel like they were able to negotiate a little as well to "win" the property.

2. Longer Days on Market Mean Weaker Negotiating Power
The longer a home sits, the more buyers assume something is wrong or that the home is OVER PRICED. They do not want to insult the seller by offering a price that is too far off of where they find the value of the property.

Even after a price reduction, leverage is already lost. Buyers negotiate harder, push for concessions, and feel firmly in control.

In 2026, leverage belongs to sellers who create urgency early—not those who chase the market later.

3. Carrying Costs Quietly Add Up
Every extra month on the market costs money. Mortgage payments, taxes, insurance, utilities, HOA fees, and maintenance don’t pause while a home waits for a buyer.

What looks like “testing the market” can easily turn into thousands of dollars in unnecessary carrying costs—often far more than the price difference sellers were trying to hold onto. Rip the band aid off to get it sold. Frankly, it may have to happen more than once. The markets shift all the time - all it takes is for one neighboring listing to undercut you and that's now setting the tone for the buyers' options and overall market.

4. Bonus: Pricing Should Reflect the Value of Your Agent
When setting a price, sellers should also evaluate who is representing them.

A strong pricing strategy backed by professional marketing, negotiation skill, and market expertise is very different from a discount approach that relies on luck and price cuts. ASK the Realtors for their production volume so you can see how experienced they may or may not be. ASK the agent for their marketing strategy. NOT ALL Realtors are the same. Hire a top tier agent to get that great Net Price for you and your needs as a seller in the Sarasota Florida greater market areas!

The right agent doesn’t just list your home—they protect your bottom line.

IF you like what you see and hear, please consider subscribing!

And please know that I really appreciate you watching, subscribing, liking and commenting!! And if you're in the market to either sell your current property in and around the Manatee, Sarasota or Charlotte County areas, OR to purchase in the same Sarasota, FL areas, please reach out to me. Communication is my reputation and your call is very important to me.

CONTACT ME ANY TIME | Complimentary Consultations | Value of your Home etc:

SHAYLA TWIT, Sarasota FL Realtor, CLHMS
Certified Luxury Home Marketing Specialist
CORCORAN Dwellings
1947 Ringling Blvd
Sarasota, FL 34236

CALL / TEXT: (941) 544-7690
EMAIL: [email protected]
MLS: https://www.shaylatwit.com

#sarasotarealtor #floridarealestate