How to Write a Vision Statement

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Ever wonder how to write a vision statement? Vision statements are a critical component of any great strategic plan. Strategic plans are about creating a different future, and that future is articulated in your vision statement. It needs to be brief, clear, and understandable while painting a picture of where you are going and why.

Mission and vision statements often get confused. The big difference is “where.” Where is your organization going? What does success for your organization in the future look like?

The three types of vision statements are quantitative, competitive, and superlative. Use our checklist to help you write a vision statement:

● Focus on five or more years into the future
● Write in the future tense
● Make sure it’s directional
● Be audacious (think big!)
● Be descriptive

We love beginning our statements with the phrase, “we envision.” It’s a solid start to writing in the future tense and shifts your focus to thinking ahead. Next, outline your impact. What’s different, and how will you be impacting your community and beyond? Finally, what are your objectives and goals?

Leaders focus on vision. You can’t lead if you don’t have a vision. Visit our website for more information on how to write a vision statement and so much more! We help businesses grow and succeed.

More information is available at https://www.OnStrategyHQ.com

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