Скачать или смотреть Personalization Vs Privacy: Responsibly Curating Customer Experiences

Explore the dynamic debate between Personalization and Privacy with industry experts Sarah Miles (Senior Privacy Officer, Australian Broadcasting Community), Guillaume Papillon (Head of Marketing, Mable), Richard Knott (GM, ANZ, InfoSum), and Nick Eshkenazi (Chief Digital Officer, Prezzee) as they delve into the realm of Responsibly Curating Customer Experiences.

Are personalization efforts getting too intrusive? With cookies on the way out, how can marketers maintain personalized experiences in a privacy-focused era while respecting consumer preferences and leveraging zero and first-party data?

How can Australian businesses navigate the ever-changing landscape of privacy laws while being prepared for stringent reforms? How can they adapt to consumer insights and data usage shifts, marketing teams' roles during a crisis, and what doesn an effective data breach response plan entail?

Innovation against data breaches as a global standout and their approaches to safeguarding sensitive information are some points discussed in the panel.