What is a product mix? Understand Product lines, Product mix length, Product mix depth, etc

0:00 Introduction
01:35 Coca Cola Product Mix
02:15 What is a product Mix
02:30 Product mix length
02:50 What is a product line
05:10 What is a product line length
07:58 What is product line depth
10:55 What is a product mix width

What is a product mix? What is a product line? What is a product mix width? What is product mix length? What is a product line length?

Understanding Product mix terms is simple yet complex. Generally, but not always, a product mix relates to a specific brand and the products being marketed under that brand. Here we are looking at the product mix of the Coca-Cola the company and not the brand.

This video discusses what is a product mix. It discusses what is a product line, what is product mix length, what is product mix depth, what is product line length, and what is product depth, with an example of Coca-Cola's simplified Product mix.

The brands included are Coca-Cola, Diet Coke, Coke Zero, Fanta, Sprite, Mello Yello, Minute Maid, Simply Orange, Barq's. Schweppes, Honest tea, Gold Peak, Fair Life, Dasani, Smart Water, etc.

Dr. Chanchal Tamrakar
The Marketing Channel
https://www.youtube.com/themarketingc...