Can 6 Seconds Change Your Real Estate Career?!? MM 173!

Can 6 seconds ⏰Change Your Real Estate Career?

Hey! I’m Rich Motts and welcome to Money 💰 Monday Session 173!

• 💱 Zillow Buys/Convert leads/Sell Leads
• 💲 Zillow buys traffic
• 🥇Google #1
• 🎯 YouTube #2
• 🔢 Facebook #3

📌 People talk about running ads on Google and Facebook but seldomly YouTube.💡💡💡

💻 You all see skip ads and learn more buttons. This is called an in-stream video ad!

🆘 Where do you go to run YouTube ads?... Google❗️❗️❗️

✅ Ads.Google.com, click on campaigning, click new campaign or ads button. Tell us what goal you want to accomplish.

🧱 NO Goal...what sort of campaign?

💃Click video continues. Google display is kind of like Adwerx.

🖥 Fill out screen in entirety. Campaign estimates...starts with 10 billion! Then you target it down until you reach your audience...unless it says stop! We can’t do that small.

💲 Budget $5 a day. Choose start and stop dates or it’ll go on forever! How do you know how much to spend? Go as cheap as possible until it says “stop!”. Go to Content exclusions...to leverage this to exclude offensive videos, and other unwanted content you don’t want to be associated with!

• Video discovery Ads
• Instream Ads

Imagine video is 30 secs ⏰ long then the user only watches 5 secs and skips ad. You’re not charged only impression fee is charged which is minimal.

💣 Today I want to focus on Bumper Ads which are just 6 seconds long and the consumer can’t skip.

💯 Select Bumper Ad 6 second ad (can’t skip) put URL in, display URL (prettier) I have 6 seconds to tell you what your home is worth...so click here! Make unlisted video’s “can’t find

• Interest and Intent Button
• Target customer avatars with audience overlays
• Homeowners vs. renters

🚀 🚀 Google is the most advanced audience platform. Scroll down to audiences who they are (detailed demographics). Audiences/browse...don’t do parental or marital status (equal opp) homeownership status, rent/own. Custom URL’s, zillow, realtor.com, trulia, competitors. What are they actively researching or planning? Real estate expand - real estate for sale -- new or existing.

🏆 New custom Intent Audience...add search terms manually: zillow north canton search 📣 (way underused by realtors) Use keyword planner: hyperlink on right.

• Interest and Habits

🏠 Zillow (space) + city name = Broad match. How they have interacted with your business in the past retargets people that visited you before. You can’t have more than 1 target list on Facebook audience but Google you can build 1 big fat audience. Audience: what is the audience actively researching or planning life events...job change...shows how many people fit it. Moving soon, planning to move?

🎯 💣 Here is a link to teach you more about The power of the 6 second Youtube Bumper Ad...

   • YouTube Bumper Ads Tutorial and Best ...  

✅💲 Next week I’ll show you how you can place Youtube Ads that pop up when someone searches your competitor, and what other sources Top Realtors in the Nation are using to get the most traction from Youtube Ads!

❗️I hope you liked this video! Remember it’s real important for you to take action!

🧲 If you want more Information on how to crush it with Youtube 6 second bumper ads reach out to me!

I’m Rich Motts and I’ll see you next Money 💰💰Monday!

Have a great day everyone!