Скачать или смотреть TAMSCHICK MEDIA+SPACE, Magic Box, State Grid Pavilion, Expo Shanghai 2010

720 degrees: full cubic mainshow.

Following the Shanghai Expo’s overall theme “Better City, Better Life”,

STATE GRID, China’s largest energy provider, has made a forward looking statement in the form of a pavilion architecture that expresses the company’s philosophy and vision by means of strong images.

When inside the box, the visitor finds him or herself on a floating glass platform within a completely surrounding projection.

The walls, ceiling and floor each consist of a high resolution LED screen to form an immersive medial space in which the approximately 250 visitors are taken on a four minutes journey through the energy cosmos. This emotional, artistically interpreted walk-in 720° all around production shows how electricity can improve the quality of life.

AWARDS
Animated Com Award 2012
Communication in Space
FAMAB_ADAM 2011
Gold Award
Annual Multimedia 2011
Gold
DDC Award 2011
Space / Architecture
IF Communication Design Award 2011
Art Directors Club (ADC) 2011
Silver
Red Dot Design Award 2010
Award

CREDITS
Client
State Grid Company of China, SGCC

Lead-Agency, scenography
ATELIER BRÜCKNER GmbH

Overall conception, creative lead
Prof. Uwe R. Brückner

Project management, design
Dominik Hegemann

Spatial media design concept
Marc Tamschick in cooperation with ATELIER BRÜCKNER GmbH

Production
TAMSCHICK MEDIA+SPACE GmbH Berlin on behalf of ATELIER BRÜCKNER GmbH

Media planning
medienprojekt p2

Music, sounddesign
Ramon de Marco, Idee und Klang

Pictures
Roland Halbe

TAMSCHICK MEDIA+SPACE GmbH

Tasks
Overall management, planning & production of the spatial media design, especially conception,
creative direction, direction,
art direction, production of shooting, motion design, animation, postproduction, implementation.

Creative direction, direction
Marc Tamschick

Project management
Anja Wüstefeld, Nina Hüskes

A production of
TAMSCHICK MEDIA+SPACE GmbH
in cooperation with m box bewegtbild

Motion design, animation, postproduction
m box bewegtbild

Art direction
Martin Retschitzegger

Seamless 7,452 x 5,589 Pixel cubic projection master production

6 x LED Walls 1,800 x 1,800 Pixel

5min mainshow

Digital Postproduction