Скачать или смотреть S11 Ep174 Insights Unlocked UserTesting designing ux for ai Greg Nudelman youtube

Discover how UX must evolve in the AI era with Greg Nudelman. Learn to design intelligent, content-first experiences that truly serve users.

Episode web page:https://bit.ly/4kw3gQJ

In this episode of Insights Unlocked, we dive into the rapidly evolving intersection of UX design and artificial intelligence with Greg Nudelman, UX architect at Sumo Logic and author of UX for AI. Hosted by Sean Treiser, this conversation explores why conventional UX tools and mindsets are no longer sufficient in an AI-driven world—and what design leaders can do to keep pace.

Greg challenges the status quo, likening traditional UI workflows to rearranging deck chairs on the Titanic, especially as AI becomes the centerpiece of digital experiences. He introduces the concept of “iceberg UX,” where visual design is only the surface, and the real value lies in content, data, and AI interactions beneath. He advocates for retiring “lorem ipsum” and instead prioritizing real, meaningful output that aligns with user context and workflows.

Key topics include:

✅ Why UI alone won’t cut it in the era of AI, and what “iceberg UX” really means
☑️ The death of lorem ipsum and the rise of content as core design output
✅ How to use the “value matrix” to assess risk and ROI in AI predictions
☑️ Practical frameworks for incorporating AI, data, and empathy into design processes
✅ The skills UX and product teams need to thrive in a world of intelligent agents
☑️ Why Greg believes UX professionals must move fast or risk becoming obsolete

Greg also previews his AI UX bootcamp and shares insights from his viral content experiments, underscoring how AI is reshaping not just products but also how we market and communicate.

Whether you’re a product designer, UX strategist, or CX leader, this episode will challenge you to rethink your role in a world where machines are increasingly not just tools—but collaborators.

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UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight. The company, formed through the combination of UserTesting & UserZoom, has more than 3,400 customers worldwide, including 75 of the Fortune 100 companies. To learn more, visit www.usertesting.com.