An inside look at the legendary Fender Custom Shop factory with Eddie's Guitars

During the Spring of 2024, we had the opportunity to visit the Fender Custom Shop in Corona, California. Our primary task was to spec out a few runs of custom guitars like the Eddie's Exclusive Strat and Tele run, as well as some one-off models and even a run of custom Jaguar basses. We started out in the ultra-nice Design Room that housed all the spec options, as well as some wicked cool builds on the walls.

During our visit, we got an informal tour of the facility that has produced so many legendary instruments. Did you know some of the machines in the shop have been around since day one? That means that the same exact machines are touching each and every custom shop build out there. Get a taste for what its like at such a legendary factory!

Filmed and edited by Alejandro Montero with Fujifilm X-T4

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