LinkedIn Ads Engagement Retargeting

Engagement Retargeting is a great tool to help keep folks interested in your brand, even if they didn't visit your website. It also helps alleviate some of the pain-points associated with the updated privacy rules that prevent cookied audiences from being created. In this video, we'll walk you through all of the Engagement Retargeting Audience options in LinkedIn Ads and discuss how each might be useful to you.

1:00 - Navigating to Audience Manager in LinkedIn Ads
2:06 - Retargeting Based on LinkedIn Company Page Engagement
3:19 - Identifying Calls to Action Buttons on LinkedIn Company Pages
4:31 - Event Response Retargeting
5:24 - Retarget by Engagement with LinkedIn Lead Gen Forms
7:56 - NEW - Using Single Image Ad Engagement for Retargeting
8:56 - Identifying Chargeable Clicks on Single Image Ads
12:54 - Creating Audiences from Video Engagements

#linkedinengagementads #linkedinretargeting #linkedinadsretargeting
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