Boring, Durable, Unsexy Bricks: The Remarkably Successful Ruger P85

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The Ruger P85 - like so many of Ruger's products - is not particularly attractive or exciting. It introduced no particular mechanical innovation besides the casting-based manufacturing that would actually probably be seen as a detriment if it were advertised. And yet, the gun (and those developed from it including the P89, P90, P91, and P94) were massively successful, with more than 700,000 produced. What Ruger did was to continue their standard operating procedure of making a gun that was practical affordable, and reliable without trying to make it flashy - and sold it by the boatload.

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