Informative vs Persuasive

Choices about an Informative vs Persuasive speech or presentation are important because your goals for a presentation will vary depending upon the audience, your goals, and the occasion. Free download for 7 Tips for more Confident Speaking: https://www.alexanderlyon.com/
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Speaking to Inform:
- Teaching about something
- Showing how to do something
- Speeches about people, places, things, processes, etc.

Speaking to Persuade:
- Interested in changing your listener's mind or behavior (or both)
- You're building an argument to convince your audience
- You still use lots of information but you use it as evidence to win over your listeners.

Videos Mentioned:
Monroe's Motivated Sequence:    • Monroe's Motivated Sequence  
How to Organize a Persuasive Presentation:    • How to Organize a Persuasive Speech o...  

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