Lifetime Value Modeling with the "Buy Til You Die" framework - NO SLIDES

Описание к видео Lifetime Value Modeling with the "Buy Til You Die" framework - NO SLIDES

Customer Lifetime Value modeling is a core capability of successful businesses. In this session, we will briefly cover LTV business applications and then move into a hands-on implementation of a "Buy Til You Die" model for non-contractual products, model validation, and refining with exogenous variables.

We will demo the method in python using publicly available data, and the focus will be on the high-level business insights you gain from your data throughout the modeling journey.

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